Ball and Beiersdorf Recognized for Sustainability Innovation

Ball Corporation and Beiersdorf, a global skincare company, won the Aerosols category at the CanTech Grand Tour Awards held on April 1, 2025 recognizing their groundbreaking lightweighted aerosol can made from 100% recycled aluminum.

Ball’s innovation was also honored with a Specially Commended prize for its advancements in sustainability, further highlighting Ball’s continued commitment to pioneering sustainable packaging solutions and its leadership in driving circularity within the industry.

Developed in collaboration with Beiersdorf, the innovation increased the recycled content of Beiersdorf’s NIVEA Men Black & White aerosol cans in Europe from 50% to 100%. The transition was driven by Beiersdorf’s commitment to sustainability and made possible using Ball’s proprietary ReAl alloy, ensuring high recycled content while maintaining strength, durability and weight reduction benefits.

“Receiving this CanTech Grand Tour Award is a testament to Ball’s leadership in driving real change across the aluminum packaging industry,” said Victoria Marletta, VP commercial for Personal & Home Care at Ball Corporation. “Sustainability is at the core of everything we do, and this recognition underscores our commitment to pushing the boundaries of aerosol packaging innovation. By leveraging 100% recycled aluminum and our proprietary ReAl alloy, we are enhancing product performance while providing our customers with sustainable solutions that align with consumer expectations and environmental priorities.”

By eliminating reliance on virgin aluminum, the ReAl alloy reduces carbon emissions throughout the product lifecycle. Recycling aluminum saves 95% of the energy required to produce it from raw materials, making this innovation a substantial contributor to sustainability.

“Transitioning to an aerosol can with 100% recycled content is a critical milestone in our journey towards our ambitious Net Zero targets,” said Dr. Gitta Neufang, chief research & development officer, Beiersdorf. “By partnering with Ball to advance innovative packaging solutions, this achievement not only supports our climate goals but also reflects our dedication to meet consumer expectations for responsible and high-performance packaging.”